Former President of BCCI (Board of Control for Cricket in India) N Srinivasan said about his views on his company India Cements obtaining the IPL franchise Chennai Super Kings (CSK).
The President said that India Cements has the authorization of former IPL Chief Lalit Modi and also BCCI President Sharad Pawar to purchase the Chennai-based CSK.
Srinivasan speaks more about how MS Dhoni handled CSK gain nationwide fanfare and becoming CSK household brand. He also added that come IPL 2018, CSK will make a grand entry to the world of T20 cricket.
According to the reports by Sportstarlive, the former President Srinivasan said at the Madras Advertising Club’s annual award eve. “We received an invitation from the then chairman of IPL (Lalit Modi) asking whether India Cements would bid.”
“So I took this letter and wrote to the then BCCI president Mr (Sharad) Pawar asking if we can bid since I was the BCCI treasurer and MD and promoter of India Cements. Although everyone knew this story, they chose to ignore it.”
Srinivasan more added “I get a reply back from Mr. Pawar saying that ‘I have consulted all my colleagues and there is no bar on India Cements to take the tender and bid for an IPL team.’ This was given in writing from him and following all due processes, the BCCI was asked and we went ahead.”
Talking about the how CSK got MS Dhoni, he said “Before the first auction, we told the group which was sitting there to get MS Dhoni at any price. People criticise it and made all kinds of allegations, but still, its [CSK’s] followers have only grown.”
“Wherever I go, thanks to the power of CSK, there is not a single place where people don’t want to come and take a selfie with me. How did we get there? The first truly game-changing decision was to get MS Dhoni on board. He had won the World T20 in 2007, had his own style and was different from others.”
Srinivasan said about brand CSK and famous Whistle Podu anthem; he said “The Tamil anthem, the colour yellow, and the ‘whistle podu’ song along with Dhoni helped build the CSK brand. We have not been part of the IPL for two years but it has not affected the brand one bit.”
Talking about the comeback in 2018 Srinivasan added that “Come 2018, there is every possibility of it happening. We will be back with a bang.”